AEO guides for beginners

Start here

• How to get cited by ChatGPT — What has to be true before ChatGPT will name your company, in the order it has to be true.
• AI crawlers explained — Two classes, very different consequences, and the rule that decides which ones you allow.
• How to write content AI will quote — The test every sentence has to pass, the structure that makes passing easy, and rewrites you can copy.

The technical foundations

• Schema markup for AI search — The types that earn their place, the identifier that holds them together, and the jobs schema will never do for you.
• How to create an llms.txt file — The format, a worked example, where it lives, and what it is actually worth.
• Entity SEO: how AI knows who you are — Why a model can use your content and still name somebody else, and the work that stops it.
• FAQ pages and AI citations — Why a question and its answer is the most liftable unit on a website, and how to mark it up properly.

Search engines and measurement

• How to appear in Google AI Overviews — There is no separate door. What decides it is the same crawl, plus a page worth quoting.
• How to track AI citations — How to turn “we appeared in ChatGPT once” into a number you can repeat next month.

Deciding and prioritising

• AEO for B2B SaaS — Why considered software purchases are where this work pays, and which pages carry it.
• Common AEO mistakes — Nine failures that recur on real sites, in the order they cost you the most.
• Do I need AEO or SEO first? — The honest answer is that most of the work is the same work, so this is a question about order.

Where to go after the guides

The guides explain how each part works. The practical AEO guide puts them in working order, the 24-check checklist turns them into a list, and the free check runs the tests against your own site so you know which gate is actually closed.