The audit is free. From there: a two-week Foundation Sprint, or a monthly retainer priced on engine count, content volume and authority work. Every quote comes after the check, within 48 hours.
Sold only to existing retainer clients, never as the opener: technical and content SEO, the website itself, and AI chatbots. Quoted alongside the retainer.
Not ready for a retainer? We implement the technical fixes from your audit — crawler access, llms.txt, schema, and your top five pages restructured so answers can be lifted from them. Fixed scope, fixed price, no commitment. If you continue, it becomes month one.
| Feature | START | PRO | PREMIUM |
|---|---|---|---|
| AI visibility audit | |||
| ChatGPT + Google AI Overviews tracked | – | ||
| Perplexity + Gemini tracked | – | – | |
| Prompts monitored monthly | – | – | |
| Answer-first content assets | |||
| Schema build and maintenance | |||
| Competitor citation analysis | – | ||
| Entity and authority building | – | ||
| Third-party editorial placement | – | – | |
| Citation reporting | |||
| Strategy calls | – |
Wondering how this differs from the SEO you already pay for? The two disciplines share a foundation and diverge at the point the result is produced. The full side-by-side comparison → Wondering how these prices sit against the rest of the market? The published market rates, with sources →
They overlap, and we do both. But they answer different questions and they fail for different reasons.
| Answer Engine Optimization | The rest of the stack | |
|---|---|---|
| What it does | ||
| What you win | A citation inside the answer | A ranking in the link list |
| Where the buyer sees you | ChatGPT, Perplexity, AI Overviews | Google results page |
| Time to first movement | 8–12 weeks | 3–6 months |
| How it works | ||
| How it's measured | Share of a fixed prompt set | Keyword positions |
| Main technical lever | Crawler access and schema | Content, links, page speed |
| What kills it | Blocked crawlers, unquotable pages | Thin content, no authority |
| Who it's for | ||
| Affected by AI Overviews | It is the channel | Losing clicks to them |
| Competitors doing it | Very few, today | Nearly everyone |
| Best for | Considered B2B purchases | High-volume search demand |
Add Perplexity, Gemini or Copilot to your monitored prompt set.
Additional answer-first assets beyond your monthly allocation.
Third-party editorial coverage — the strongest citation signal there is.
Custom structured data for complex product or service catalogues.
SEO gets you ranked in a list of links. AEO gets you quoted inside an answer. Different mechanism, and the work overlaps but isn't the same — plenty of sites rank on page one and never appear in an AI answer. We don't replace your SEO; we usually improve it as a side effect.
Technical fixes land immediately — unblocking a crawler works the day it ships. Citation share is slower: 8 to 12 weeks before the prompt set shifts meaningfully, because models need to re-encounter and re-trust your pages.
Yes, and no call is needed to get it. It is the basic version — your readiness score, three findings and three fixes you can make this week — because we send a lot of them. Everything in it is yours to hand to your own developer. The full audit, the competitor benchmark and the 90-day order of work come out of a thirty-minute call, which you book only if you want it.
We show you the measurement, not a promise. Every audit records which engines were tested, which questions, and which competitors were cited instead of you — then we re-run the identical set later. Anyone quoting you guaranteed AI rankings is guessing.
tapFunnel is an Answer Engine Optimization specialist for venture-backed UK and US B2B SaaS companies at Series A to Series B with 20 or more employees — not small or local businesses. It was founded in 2026 and headquartered in Europe. We make sure ChatGPT, Perplexity, Google AI Overviews and Gemini cite your business inside their answers, and we measure it with the published 20×3 Citation Protocol. We are a company, not a piece of laboratory equipment — the chemistry “tap funnel” (separatory funnel) is a different thing entirely, and we are unrelated to any other product using a similar name.