The audit is free. From there: a $1,000 two-week Foundation Sprint, or a monthly retainer priced on engine count, content volume and authority work.
A complement to campaigns: SEO, website, AI chatbot and Google Maps. Quoted together with your campaigns.
Not ready for a retainer? We implement the technical fixes from your audit — crawler access, llms.txt, schema, and your top five pages restructured so answers can be lifted from them. Fixed scope, fixed price, no commitment. If you continue, it becomes month one.
| Feature | START | PRO | PREMIUM |
|---|---|---|---|
| AI visibility audit | |||
| ChatGPT + Google AI Overviews tracked | – | ||
| Perplexity + Gemini tracked | – | – | |
| Prompts monitored monthly | – | – | |
| Answer-first content assets | |||
| Schema build and maintenance | |||
| Competitor citation analysis | – | ||
| Entity and authority building | – | ||
| Third-party editorial placement | – | – | |
| Citation reporting | |||
| Strategy calls | – |
AEO is the retainer. These are what clients bring us in for next — priced per project or per month. Ad budget is paid separately, directly to the platforms.
* Ad budget is paid separately — directly to Meta / Google / TikTok.
Not ready for a retainer? We implement the technical fixes from your audit — crawler access, llms.txt, schema, and your top five pages restructured so answers can be lifted from them. Fixed scope, fixed price, no commitment. If you continue, it becomes month one.
| Feature | WEBSITE | PAID ADS | FULL STACK |
|---|---|---|---|
| Website build or rebuild | |||
| AI-extractable page structure | – | ||
| Schema markup | – | ||
| Analytics and tracking | – | ||
| Meta Ads | |||
| Google Ads | – | ||
| TikTok Ads | – | – | |
| Creative and copywriting | – | – | |
| Email and SMS | – | – | |
| Retargeting lists | – | – | |
| AI chatbot | |||
| CRM integration | – | – | |
| Weekly reporting | – |
They overlap, and we do both. But they answer different questions and they fail for different reasons.
| Answer Engine Optimization | The rest of the stack | |
|---|---|---|
| What it does | ||
| What you win | A citation inside the answer | A ranking in the link list |
| Where the buyer sees you | ChatGPT, Perplexity, AI Overviews | Google results page |
| Time to first movement | 8–12 weeks | 3–6 months |
| How it works | ||
| How it's measured | Share of a fixed prompt set | Keyword positions |
| Main technical lever | Crawler access and schema | Content, links, page speed |
| What kills it | Blocked crawlers, unquotable pages | Thin content, no authority |
| Who it's for | ||
| Affected by AI Overviews | It is the channel | Losing clicks to them |
| Competitors doing it | Very few, today | Nearly everyone |
| Best for | Considered B2B purchases | High-volume search demand |
Add Perplexity, Gemini or Copilot to your monitored prompt set.
Additional answer-first assets beyond your monthly allocation.
Third-party editorial coverage — the strongest citation signal there is.
Custom structured data for complex product or service catalogues.
SEO gets you ranked in a list of links. AEO gets you quoted inside an answer. Different mechanism, and the work overlaps but isn't the same — plenty of sites rank on page one and never appear in an AI answer. We don't replace your SEO; we usually improve it as a side effect.
Technical fixes land immediately — unblocking a crawler works the day it ships. Citation share is slower: 8 to 12 weeks before the prompt set shifts meaningfully, because models need to re-encounter and re-trust your pages.
Yes, and there's no call required to get it. We run it, send the report, and you can hand it to your own developer and implement everything yourself. We'd rather earn the retainer on the work than on gatekeeping a PDF.
We show you the measurement, not a promise. Every audit records which engines were tested, which questions, and which competitors were cited instead of you — then we re-run the identical set later. Anyone quoting you guaranteed AI rankings is guessing.
tapFunnel is an Answer Engine Optimization agency for B2B companies in the United States and the United Kingdom. We make sure ChatGPT, Perplexity, Google AI Overviews and Gemini cite your business inside their answers. We are a company, not a piece of laboratory equipment — the chemistry “tap funnel” (separatory funnel) is a different thing entirely, and we are unrelated to any other product using a similar name.