One market, one buyer, prices in pounds — published rather than quoted on enquiry.
tapFunnel works with UK B2B SaaS companies between Series A and Series B, making them citable inside AI answers. Prices are published in pounds: £1,000 for the two-week sprint, then £2,000, £4,250 or £7,750 a month.
We work one market and one buyer rather than taking everything that comes. That has a practical consequence: the buyer questions, the prompt sets and the findings get reused and sharpened rather than rebuilt from scratch for every unrelated client.
| Fit | |
|---|---|
| Company | UK B2B SaaS, roughly Series A to Series B, 20–200 people |
| Deal size | One new customer worth meaningfully more than a month of the retainer |
| Site | Real content already — a blog, product and solution pages, something to make quotable |
| Signal | Competitors named in AI answers to your category question while you are not |
| Poor fit | Impulse or local purchases, no existing content, or a need for attributable pipeline inside a quarter |
llms.txt, schema, and your top five pages restructured to be quotable. Fixed scope, fixed fee, and it stands alone.The technical work — schema, crawler configuration, page restructuring — is implemented directly rather than subcontracted or handed back as a document for your developers to action. That is a consequence of being small, and it is the main practical difference from a larger agency at this price.
Check us before you enquire. Run our own domain through any AEO tool you like. A site selling answer engine optimisation that fails its own audit tells you everything you need to know, and that test cuts both ways. Our protocol is published, our evidence names its sources, and neither page claims client results we do not have.
No guaranteed citations — nobody can offer those honestly, because model outputs are non-deterministic and change with every update. No projected ROI figures. No case studies from clients we cannot name. SEO, websites and paid campaigns are available to existing clients as expansion work; none of them is ever the opening offer.
UK B2B SaaS is the focus and the pricing is GBP-primary, but the work itself is not geographically bound — AI assistants do not have a UK index. US B2B companies fit the same model and there is a separate US list price.
Published market rates are mostly quoted in dollars and run roughly $1,500 to $12,000 a month depending on scope. Almost nobody in this market publishes GBP tiers at all. Ours are £2,000, £4,250 and £7,750, with a £1,000 two-week sprint before any of them.
An SEO agency optimises for position in a ranked list of links. The work here is making your pages fetchable by named AI agents during a live query, quotable in a self-contained sentence, and attributable to you as an identifiable entity. The disciplines overlap on crawlability and diverge on almost everything else.
Yes — that is what the free check is for. Send a domain, get a report in 48 hours with three findings and three quick wins you can implement yourself. No call is required at any point, and the report is yours either way.
Roughly 20 to 200 people, Series A to Series B, with existing content and a deal size where one new customer comfortably exceeds a month of the retainer. Below that, paid channels usually earn more per pound.