Research from our own audits, practical guides, quick answers and reference pages on answer engine optimization — 43 pages, sourced or measured, no news roundups.
Articles · Guides · Quick answers · Reference · Buying AEO · Company
What we find scoring real B2B sites for AI visibility. Every claim is sourced or is our own measured data.
250 Google AI Mode answers about 50 funded UK software companies. 48% were never named, a 95/100 site included, and llms.txt made no visible difference.
We scored 137 UK B2B sites for AI crawler access. Almost every blocker blocks the harmless class — and the audits selling that finding cannot tell the difference.
Google described us as a Polish local-business tool and mixed us up with laboratory glassware. What an entity collision looks like from the inside.
Google says it is not needed for AI Overviews. Anthropic recommends it. Both are right, because they are answering different questions.
Ask a model the same question three times, get three answers. The protocol that survives a client re-running it themselves.
Retrieval, extraction, attribution — three gates, three different failures. Semrush found only 6–27% of the most-mentioned brands also rank as top sources.
0.5% of visitors, 12.1% of sign-ups. What five published datasets agree on, and why your analytics shows less than the truth.
Step-by-step: crawler access, quotable content, schema, entity and measurement — with the commands.
Getting cited by ChatGPT means clearing four things in order: crawler access, a quotable sentence, a resolvable identity and third-party corroboration. A beginner's…
AI crawlers split into training crawlers and retrieval agents. Which is which, what blocking each one costs you, and how to check what your site actually returns.
Writing for AI search means writing sentences that survive being lifted out of the page. The extraction test, before-and-after rewrites, and the page structure that…
Schema markup tells a machine who published a page. Which types actually matter, why a stable @id decides whether you are one entity or twelve, how to validate, and what…
Entity SEO is making your company unambiguous to search engines and AI models. How identity is resolved, the schema that anchors it, name collisions, and how to diagnose…
How to create an llms.txt file: the proposed format, a worked example you can adapt, where it goes, how to check it, and an honest account of what it does and does not…
Question-shaped content is disproportionately quotable. How to write FAQs worth citing, emit FAQPage schema correctly, and avoid the mistakes that make the markup…
AI Overviews eligibility follows standard Googlebot access, not a separate opt-in. What actually decides whether you are cited, and why the clicks cannot be isolated in…
Tracking AI citations properly means a frozen prompt set, several runs per prompt, fixed conditions and a recorded spread. How to build the protocol, and why single-run…
The AEO mistakes that recur on real sites: blanket crawler blocks, CDN rules overriding robots.txt, buried answers, JavaScript-only content, inconsistent descriptions…
AEO and SEO share crawlability, structure and site health. Where they genuinely diverge, how to decide by your situation, and what to do when the budget covers only one.
AEO for B2B SaaS pays off because software buying is researched over weeks. Which pages matter, why comparison pages earn their place, what to do with no content, and…
Short pages that answer a single question completely.
Check whether AI assistants can reach your site: the exact requests to run per named agent, the CDN rule that overrides robots.txt, and why a browser test proves nothing.
What Perplexity needs before it will cite you: the two named agents, the page structure it lifts from, and the kinds of pages it does not cite.
Build an AI channel group in GA4 with a maintained source regex, and understand the AI traffic you will never be able to separate from organic.
Definitions, comparisons and the protocol behind every number we publish.
Answer Engine Optimization is making a company retrievable, quotable and attributable so AI assistants name it in answers. How it differs from SEO.
SEO optimises for position in a ranked list. AEO optimises for inclusion in a generated answer. Where they overlap, diverge, and which to fund first.
AEO and GEO describe the same discipline — GEO from academic research, AEO from industry. What actually differs, and what to ask a provider instead.
A practical guide to answer engine optimization for beginners: the five gates between your page and a citation, what to do at each, and how to measure it honestly.
A working AEO checklist: retrieval, extraction, entity, corroboration and measurement checks, ordered by how much each one costs you in citations.
The protocol tapFunnel uses to measure AI citation: 20 fixed buyer questions, three runs per engine, logged-out sessions, and five defined metrics.
Ahrefs, Vercel, Broworks, Apollo, Adobe and Semrush published what AI search did for them. Every figure named, dated, linked — and what it can't prove.
The three gaps on almost every site: blocked AI crawlers, pages with nothing worth quoting, and no entity to trust. What each costs, and the fix.
What AEO costs, what an audit and a retainer actually contain, and when it is not worth paying for.
When answer engine optimization is worth paying for, when it is not, and the test that separates the two — without projections or invented case studies.
What AEO costs in 2026: sourced market ranges for audits, sprints and retainers, and how tapFunnel quotes its own work.
What an AEO retainer costs, what month one buys versus month three, minimum term, exit terms, and when a one-off sprint is the better buy.
An AEO audit tests whether AI assistants can reach, quote and attribute your site. What is measured, what the report contains, and where most audits stop short.
An answer engine optimization consultant for B2B: what a consultant does that a tool does not, how engagements are scoped, and who should not hire one.
Answer engine optimisation for UK B2B SaaS companies: who it is for, what the engagement looks like, and how to check us before enquiring.
Answer engine optimization for US B2B SaaS companies: who it is for, what the engagement looks like, and how to check us before you reach out.
Who we are, how an engagement runs, what we offer, and the terms that apply.
About tapFunnel: an Answer Engine Optimization agency for UK and US B2B SaaS. Who we are, who we work with, how we measure, and who leads the work.
Four steps to getting cited by AI: a free audit, technical foundation, answer-first content, then authority building. Every engagement starts with the audit.
AEO retainers priced on engine count, content volume and authority work. The audit is free and tells us which you need.
TapCheck scores how ready your website is to be cited by ChatGPT, Perplexity and Google AI Mode — crawler access, schema, answer blocks and entity signals — in about ten…
Terms of service for tapfunnel.pl, TapCheck and the tapFunnel client panel: who operates the site, acceptable use, free checks, liability and complaints.
What personal data we collect from TapCheck, enquiries, calls, clients and business emails, why, who processes it, and your GDPR rights.